Ethical Fashion

In the world of fashion, hidden beneath the allure of glamour is lies a harsh reality. Behind every exquisite garment is the untold story of countless artisans. These artisans, the backbone of the industry, are the unsung heroes who bring your fashion dreams to life.

They work tirelessly, often for hours on end. Yet, they are frequently underpaid and undervalued, struggling to make ends meet. Their wages are a mere fraction of what they deserve. The fashion industry's relentless pursuit of low-cost production places immense pressure on these artisans and has led to this cycle of exploitation.

Our Ethical Commitment

We are resolute in our belief that artisans, the true architects of fashion, deserve fair compensation for their artistry and dedication. We are proud to say that 40% of each sale goes directly to our artisans, ensuring that their craftsmanship is not only valued but rewarded.

1.

Material Standards

We source only the finest fabrics, like pure silk and pure organza, known for their longevity. Our pieces are crafted to last, reducing the need for frequent replacements.

2.

Fewer Collections

We release fewer collections deliberately and embrace a limited production model that allows us to defy seasonal trends. We create pieces that are mostly made-to-order which eliminates overproduction. By being extra-exclusive, we have the creative freedom to innovate without being wasteful.

Dahlia Shirt w/ Izaar - Fatima Lodhia

3.

Heirloom Classics

In a world of disposable fashion, we aim to revive the concept of preserving clothing, creating timeless silhouettes that can be passed down through generations. Each piece we create carries the potential to become an heirloom, a cherished part of your family's story. We believe in fashion that endures, ensuring that your wardrobe is a collection of pieces that remain relevant year after year.